In order to upgrade the skills and proficiency of the young generation and also to provide them awareness to explore about various career options the CBSE has started offering 40 courses at Senior Secondary level. The skill education envisions imparting the procedural knowledge and skills to the students that will enable students to excel and emerge successful in real situation of both work and life.
It works towards imparting an education that is holistic, meaningful and skill oriented which instils among the youth a sense of usefulness and responsibility. You can choose either one or two or three skill subjects from skill electives. You have to choose other elective subjects from academic electives.
Subjects that cannot be taken together
- Physics (042) and Applied Physics (838)
- Chemistry (043) and Applied Chemistry (839)
- Mathematics (041) and Applied Mathematics (840)
- Informatics Practice (065) and Information Technology (802) or Web Application (803)
- Business Studies (054) and Business Administrations (833)
This course is a planned sequence of instructions consisting of Units meant for developing employability and vocational competencies of students of Class XI opting for vocational subject along with general education subjects. Part B has five units - Introduction to Marketing; Marketing Environment; Marketing Segmentation, Targeting & Positioning; Fundamentals of Marketing Mix; and Consumer Behaviour.
Part B: Vocational Skills (50 Marks)
1. Introduction to Marketing (10 Marks)
- Meaning, Nature, Objectives, Scope & Importance of Marketing.
- Difference between Marketing & Selling.
- Marketing Philosophies.
2. Marketing Environment (8 Marks)
- Meaning and Importance.
- Macro Environment Factors.
- Micro Environment Factors.
3. Marketing Segmentation, Targeting & Positioning (12 Marks)
- Meaning & Importance of Segmentation.
- Bases of Market Segmentation.
- Meaning and Need for Targeting.
- Types of Targeting.
- Meaning & Need for Positioning.
- Positioning Strategies.
4. Fundamentals of Marketing Mix (8 Marks)
- Meaning and Importance of Marketing Mix.
- Marketing Mix Components - Service Sector & Consumer Goods.
5. Consumer Behaviour (12 Marks)
- Meaning and Importance of Consumer Behaviour.
- Factors Affecting Consumer Buying Behaviour.
- Roles of Buying Behaviour.
- Stages of Buying Behaviour.
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